Data Loss Protection Rules - Canada SIN number and Drivers License Number

I am attempting to implement Data Protection rules in Exchange 2013.

My first attempt was trying to implement the Canada Financial Data policy.  I used the test sin number 046 454 286

as given in a wikipedia article http://en.wikipedia.org/wiki/Social_Insurance_Number

When the rule did not trigger, I tried deleting the old rule and having only one rule

Test emails still didn't work.  I tried sending a test internal email with a credit card number - that triggered the rule.  I tried again with my own SIN and the rule failed to trigger.  I tried adding text "My SIN number is".  I tried adding my name.  I cannot get this rule to fire.

I drilled into the sensitive information types for the SIN and adjusted the confidence levels.  They are currently set as so:

Name: Canada Social Insurance Number

Minimum Count: 1
Maximum Count: 100
Minimum Confidence: 1
Maximum Confidence: 100

Still nothing.  I am having similar problems with my Drivers License number.  Do you have any suggestions as to where I go from here?